Client:
Unacademy UPSC Online Platform & Offline Centers
Objective:
To amplify reach and engagement for Unacademy’s online and offline initiatives targeted at UPSC aspirants through strategic influencer collaborations across YouTube, Telegram, and Instagram.
Challenges Faced:
1️⃣ Multi-Channel Campaign Management:
Managing simultaneous campaigns for online courses, offline seminars, and special offers.
2️⃣ Influencer Coordination:
Onboarding and coordinating a diverse pool of influencers within tight deadlines.
3️⃣ Cost Optimization:
Delivering high ROI while maintaining budget efficiency.
4️⃣ Boosting Engagement:
Driving participation and views during critical campaigns like Prelims Paper Analysis.
Spotix Dynamics: Your Trusted Partner in Influencer Marketing
1️⃣ Unmatched Influencer Network:
Spotix Dynamics activated a robust influencer network to reach the right audience:
500+ Telegram Channels: Direct access to UPSC aspirants.
1,000+ Instagram Pages: Community-targeted promotions.
120+ YouTubers: Trusted channels among UPSC learners.
2️⃣ Tailored Campaign Strategies:
Seminar Promotions: Leveraged local Telegram and Instagram channels to fill offline seminar venues.
Offers & Announcements: Deployed engaging content to promote online courses, discounts, and new launches across Telegram, YouTube, and Instagram.
3️⃣ Record-Breaking Prelims Paper Analysis Campaigns:
Spotix Dynamics ensured real-time engagement, achieving:
30,000+ Live Views: During Prelims Analysis sessions.
15x Competitive Advantage: Compared to the average competitor engagement of ~2,000 live views.
4️⃣ Cost Optimization:
Strategic negotiations and bundling saved ₹1 lakh per campaign, maintaining quality and scale.
5️⃣ Faculty-Specific Campaigns:
Worked with top educators, including Roman Saini, to:
Boost enrollment in premium courses.
Enhance educator brand visibility.
Results Delivered:
✅ Expansive Reach: Campaigns resonated across key platforms, reaching UPSC aspirants nationwide.
✅ Record Engagement: Prelims Analysis and seminar promotions achieved unparalleled traction and participation.
✅ High ROI: Optimized influencer costs without compromising impact.
✅ Effortless Execution: Seamlessly executed over 100 campaigns with consistent results.
Why Choose Spotix Dynamics?
Spotix Dynamics specializes in creating tailored influencer marketing solutions for education brands like Unacademy.
Deep UPSC Niche Expertise: Understanding aspirants’ preferences and trends.
Targeted Strategies: Aligning campaigns with audience needs for maximum impact.
Cost-Effective Execution: Delivering high visibility with optimized budgets.
Hassle-Free Management: From planning to execution, every detail handled seamlessly.
Amplify Your Brand with Spotix Dynamics
📞 Contact Us:
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🌐 Website:
spotixdynamics.com
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