Avadh Ojha Classes, located in Old Rajendranagar, Karol Bagh, New Delhi, entrusted Spotix Dynamics to execute a dynamic campaign for LAMP 100, a targeted test series designed for UPSC Prelims 2025 aspirants.
Campaign Objective
To enhance visibility for LAMP 100 among UPSC aspirants residing in Old Rajendra Nagar (ORN) and surrounding areas, renowned for their dense student population preparing for competitive exams.
Our Strategy and Execution
1️⃣ Library and Community Outreach:
We pinpointed key locations frequented by UPSC aspirants, including libraries, PGs, and student community centers in ORN, Karol Bagh, Patel Nagar, and Shadipur. Leaflets were strategically distributed to directly reach and engage the target audience.
2️⃣ Localized Flex Banners:
We deployed banners at high-footfall zones across Karol Bagh, Patel Nagar, Old Rajendra Nagar, and Shadipur—areas synonymous with UPSC preparation—to maximize exposure.
3️⃣ Optimized Execution Timeline:
The campaign spanned four days and two nights, with activities scheduled at night to minimize disruption and maximize efficiency. Our dedicated on-ground team, alongside a representative from Ojha Sir’s team, ensured every aspect of the campaign was executed flawlessly.
4️⃣ Cost-Effective Innovations:
Flex Banners: Initially, a single unipole for ₹2 lakh was considered. Instead, we delivered 400 locations for just ₹30,000, providing 15 days of extended visibility. Many banners are still visible today, reinforcing the campaign’s long-term value.
Newspaper Inserts: To bypass the steep costs of traditional newspaper ads, we implemented an economical alternative: external print newspaper-size inserts. These were distributed with leading dailies like The Hindu and Indian Express, saving ₹4 lakh while securing comprehensive coverage for 7 consecutive days.
Impact and ResultsExtensive Reach: Engaged thousands of UPSC aspirants across multiple hotspots for a fraction of the cost.Maximized ROI: Delivered substantial cost savings while ensuring widespread visibility and engagement.Client Satisfaction: Avadh Ojha Classes expressed great appreciation for our innovative solutions, efficient execution, and in-depth understanding of local dynamics.
Why Spotix Dynamics?
At Spotix Dynamics, we craft marketing strategies that align with your brand’s goals and deliver maximum ROI. Our expertise lies in offering creative, cost-effective, and results-driven campaigns tailored to your needs.
Let us amplify your brand’s reach and make your next campaign a success!
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